Cabela’s Retail Store

Creating an immersive outdoor retail destination that celebrates adventure, conservation, and the sporting lifestyle.

This 82,911-square-foot Cabela’s retail store was designed to deliver more than a traditional shopping experience, combining retail, education, and entertainment elements within an immersive environment inspired by the outdoors. The facility serves as a destination for outdoor enthusiasts while providing a wide range of amenities and services for customers and the surrounding community.

The store includes extensive retail space for sporting goods, footwear, and outdoor equipment, along with specialized areas for firearm sales and secure gun storage. Additional customer-focused amenities include a dining area with a kitchen, customer service center, public meeting space, cash lanes, public and private restrooms, and dedicated employee support facilities. A warehouse and loading dock support efficient inventory management and store operations.

At the heart of the facility is a dramatic mountain diorama featuring an extensive collection of taxidermy wildlife displays. Throughout the store, visitors encounter representations of animals such as polar bears, moose, elk, deer, mountain lions, and other species, creating an educational and immersive environment that reflects the company’s connection to outdoor recreation and wildlife conservation.

Architectural features further reinforce the outdoor theme, including a prominent fireplace and a colored RetroPlate concrete floor etched with the Cabela’s emblem. These elements contribute to the store’s distinctive identity and enhance the customer experience.

Exterior amenities include RV parking, an RV dumping station, a pet kennel, and outdoor sales areas that allow the retailer to showcase products and accommodate travelers and outdoor enthusiasts. Together, these features create a destination-oriented retail experience that extends beyond shopping and celebrates the spirit of adventure and the outdoors.